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Trading Coffee Futures For Big Profits

Author: Gary E Kerkow

The coffee bean plant was most likely discovered in Yemen and in the Northeast region of Ethiopia. The cultivation of coffee first expanded in the Arab world. Coffee drinking began in the middle of the fifteenth century, in the Sufi monasteries of Yemen.

Trading coffee futures goes through the New York Board Of Trade. With 1 futures contract of coffee, you control 37,500 pounds of coffee. This means each 1 cent move is worth $375.00. This is incredible leverage, which is a double-edged sword. You must have close to $4000.00 in your trading account for initial margin to trade 1 futures contract of coffee. This article is about how I made a nice profit trading coffee.

There are many different strategies, methods, and techniques when it comes to trading the markets. This includes the stock market and the futures market. Two important keys to successful trading includes, putting as many factors in your favor as possible before taking a position in the market, and implementing sound money management. Keep all losses small and manageable when trading coffee, or any other commodity or stock.

The strategy I implemented in 2002 was very successful. It included factors such as trend analysis, pattern recognition, historical price level analysis, seasonal analysis, cash basis, and sound money management.

The most important factor in my trading plan is implementing sound technical analysis. On a daily chart I saw a nice, steady saucer shaped pattern which developed during July and August of 2002.

Next, I got a historical perspective concerning the price level of trading coffee. It was right at 30 year lows of approximately 50 cents. This was excellent. The price downside potential was quite limited and the upside potential very good.

Coffee usually hits its seasonal low from July into August. This is also a positive. It is usually not a good idea to go against seasonal tendencies. The cash basis at this time was also positive. This basically means the cash price for coffee is higher than the futures price. Trading coffee is just like trading anything else. You want to put the odds as strongly as possible in your favor.

Late in August I bought 3 futures contracts of coffee at around 51. I set my stop losses for the 3 contracts at 45. This way I have predetermined my maximum loss if the market goes against me. This is sound money management which is crucial to successful trading.

In September, the price rose to 55. At this point, I raised my stop losses to 51. Now, at the very least, I will break even on my 3 coffee futures no matter what happens. This is a great position to be in when trading and a solid money management technique. Ultimately, I got out of my 3 coffee futures in December at about 69. Total profit was just over $20,000. With proper pyramiding, the total profit would have been much higher. Trading coffee certainly has the potential of making you a fortune. It is a matter of implementing a successful trading plan and proper trading psychology.

 

Article Source: http://www.articlesbase.com/investing-articles/trading-coffee-futures-for-big-profits-2729664.html

About the Author

Gary E Kerkow is the founder of Tradingmarkets4u.com. This site provides information to help traders and investors become successful. Kerkow has over 20 years of trading experience including stocks, futures and options. He implements the strategies, methods, techniques, principles and psychology of the world's best traders and investors. This includes Jesse Livermore, William J O'Neil and others. Visit my website at http://www.tradingmarkets4u.com

Coffee Futures And Turtle Trading

Author: Ahmad Hassam

I like to take my coffee early in the morning. The first thing I do in the morning is make coffee for myself. Otherwise, my day does not start. How about you? Most probably, you are like me too. We are all alike. We all love to drink coffee. Precisely just because we love coffee too much, coffee is an important global commodity after crude oil. I mean after crude oil, coffee is the second largest traded commodity in the world.

Just like other commodities, coffee production is dominated by a few countries led by Brazil, Columbia and Vietnam. Now, if you want to know more you can visit the website of International Coffee Organization and The National Coffee Association of USA. How about making money from coffee futures while drinking your cup of coffee? Hey, it's not a bad idea!

The coffee futures market is basically used by the coffee producers and purchasers for hedging from wild price swings. In addition to hedging, the coffee futures market provides small investors to profit from fluctuations in the coffee prices. The most liquid coffee futures contracts are provided on the New York Board of Trade (NYBOT).

NYBOT is one the premier locations for the trade of agricultural commodities. Don't know NYBOT? Watch the movie, "Trading Places" starring Eddie Murphy and Dan Aykroyd. It was shot at NYBOT. NYBOT coffee futures is one of the oldest futures contracts in the market.

The contract ticker symbol is KC and its size is 37,500 pounds with price fluctuation of $0.0005/pound. Trading months are March, May, July, September and December. Because of seasonality, cyclicality and geopolitical factors, coffee can be highly volatile commodity and can experience extreme price swings. These price swings are what futures traders bet on. Now before trading coffee futures do a good research on the coffee market inside out.

Now when you buy coffee, you want the right flavor. Similarly, knowing the different type of coffees available for investment is important. Now, the global coffee production is made up of two types of beans:

There are two types of coffee beans that are traded in the coffee market. The first one is the Arabica Coffee. This is the most popular and the most widely grown coffee in the world. It gets grown in Brazil and Indonesia as well as other countries. But these two countries are the largest producers of this variety. More than 60% of the global production is Arabica Coffee. It is expensive than the other variety of coffee that is the Robusta. Robusta is easier to grow as compared to Arabica. It is less expensive than Arabica.

By the way the coffee futures contract traded on NYBOT are based on pure Arabica Coffee. Now coffee is a serious business and you can profit from the coffee craze like the Starbucks that has taken hold of the United States and is spreading rapidly in Europe and part of the developing world like China and India.

Article Source: http://www.articlesbase.com/finance-articles/coffee-futures-and-turtle-trading-1831862.html

About the Author
Mr. Ahmad Hassam has done Masters from Harvard. Know this Fibonacci Retracement Secret method that pulls 500+ pips per trade. Read the story of Richard Samuels, a post office mailman with a head injury and how he made a fortune with these Neutrino Forex Signals.

Major Futures Trading Exchanges-Chicago Mercantile Exchange, Chicago Board Of Trade & Nymex

Author: Ahmad Hassam

Futures trading is one of the ways to make money and grow your wealth overtime. Many people only invest in stocks. However, trading futures contracts like copper, wheat, corn, coffee, soybeans, pork bellies, cattle, crude oil, gold, ethanol, heating, gasoline, silver, interest rates, currencies and others can be highly lucrative.

If you want to profit from commodities than futures trading is the best and direct method of getting access to the commodity market. There are several active futures trading exchanges in the US. Three of the world's largest futures exchanges are located in Chicago.

The largest futures trading exchange in US is Chicago Mercantile Exchange (CME). A large number of futures contracts get traded on CME that includes commodities, stock index futures, foreign currencies, interest rates, environmental futures and others.

The commodities futures that get traded on CME include live cattle, milk, lean hogs, feeder cattle, butter, limber, pork bellies, Goldman Sachs Commodities Index and fertilizer.

Now, one of the ways to trade stock market is to trade stock indexes like the various S&P 500 like the S&P 500 Midcap, Small Cap as well as the Russell 2000 and the NASDAQ 100. CME provides you with the opportunity to trade futures contracts on these stock indexes as well as their mini versions the E-Minis.

GLOBEX is the Electronic Trading Platform owned by the CME Group that allows the electronic trading of these contracts almost 24 hours a day. So you can easily trade almost all these contracts from the comfort of your home electronically using your computer.

The second most important futures exchange is the CBOT ( Chicago Board of Trade).The futures contracts that are available on CBOT include agricultural futures like the soybeans, ethanol, rice, corn, wheat and others. Mini contracts on corn, soybeans and wheat are also available for trading on CBOT.

Interest rate related futures contracts that get traded on CBOT include Treasury Bonds, FED Funds, spreads, municipal bonds, German debt and swaps. Dow Jones Industrial Average (DJIA) futures popularly known as Dow futures and its E-Mini version plus gold and silver futures and their mini versions also gets traded on CBOT.

Now the best place to trade crude oil, natural gas, gasoline as as well as a host of other energy futures in the NYMEX (New York Mercantile Exchange).This is infact the global hub for energy trading and offers futures contracts on unleaded gasoline, heating oil, electricity, light sweet crude, natural gas, propane and coal.

Futures contract on precious metals like gold, silver, platinum and palladium also get traded on NYMEX. Futures contracts on metals like copper and aluminum also are available on NYMEX.

Article Source: http://www.articlesbase.com/finance-articles/major-futures-trading-exchangeschicago-mercantile-exchange-chicago-board-of-trade-amp-nymex-1980003.html

About the Author
Mr. Ahmad Hassam has done Masters from Harvard. Download this simple 1 Minute Forex Trading System FREE that makes money anytime. Know this shocking Dow Futures secret that can make you rich!

Nifty Future Tomorrow

Author: PUSHPENDRA PAL

Nifty future tomorrow is the strategy through which trader can examine future market in a certain way. Nifty market is the place where trader can earn lot of profit except than cash market, traders perform trading on market days and every last Thursday of the month is the settlement day for future market. In nifty future trading perform on the 50 companies listed in NSE(national stock exchange).Nifty futures are a instrument type of market in which trading is done on the basis of the underlying index S&P CNX NIFTY.


Futures have limited risk positions which give higher returns in percentage terms.Stock futures have minimum lot sizes for the stocks that can be traded. Presently nifty futures are settled in cash and final settled price is closing price for underling stock. On the basis of technical analysis and market present condition nifty future levels can be decided, analyst perform research on the particular stock and decide support & resistance for the next day.


In future nifty-50 list any stock can in or out basis of NSE rules and conditions. Nifty market based on 50 blue chip companies and covers more than 70% of traded values of stocks in NSE. Traders can perform both intraday & positional trading in nifty future but contracts are expire on last Thursday of particular month traders can carry contact till this Thursday.


Many research firm perform research on nifty market and provide tips and trend for nifty future tomorrow, traders can suscribe these research and get levels as well as tips for tomorrow market. In nifty future tomorrow you can perform trading in hole index or can perform trading on a particular stock of the index. Apart from nifty future you can trade also in stock future, stock cash or stock option. There are many stock advisory firm which gives you free nifty future tips, stock tips.

Article Source: http://www.articlesbase.com/investing-articles/nifty-future-tomorrow-4121053.html

About the Author

Pushpendra Pal

Sr. e-Marketing Specialist

Capitalvia Global Research Limited

 

Coffee News Franchise Establishing Themselves As the Cream of the Crop

Author: Eric Stein

William Buckley can tell you first hand that the seeds to entrepreneurship are often found during more difficult times. Almost 20 years ago, Buckley lost his job with one of Maine's largest savings banks due to a merger. After several interim jobs, he discovered Coffee News, a small publication given out in coffee houses and other eateries. The advertising opportunities intrigued him enough to buy his own Coffee News local territory.

To say he took to this business opportunity would be a bit of an understatement. Buckley and Coffee News went together like, well, coffee and the morning paper.

It took only a year for the Canadian based company to see something special in Buckley, and offered him the rights to franchise all of the U.S. Eventually, Buckley would go on to purchase the company and gain control of the world wide publishing and distribution rights. Coffee News now has 1075 franchisees in over 22 countries.

Coffee News is a weekly restaurant publication delivered free of charge to restaurants, coffee shops, hotels, hospitals, nursing homes, doctors offices, walk in medical clinics, employer break rooms or anywhere people sit, and wait or eat. Coffee News only has good news and no bad news and is filled with fun interesting stories, jokes and trivia. Small and medium sized advertisers purchase space in the publication in exclusive ad spaces. Only one business per industry category and restaurants are not allowed to advertise unless in tourist areas.

Like most home based businesses, franchisees can choose to run their territory on a full or part time basis, but he states that they "prefer full time publishers. Some stay at home Moms can publish one or two franchises if the children are in school. On the other hand we have some publishers who own 22 franchises and employ several people."

With over 1000 territories being run, including home offices in Mexico, Venezuela, Spain, Canada, and New Zealand, franchisees come in all shapes and sizes. "We look for people who like people, have good sales and networking skills and are self starters," says Buckley. "If they have a desire to work for themselves and be independent and make in excess of 100k per year, we would like to talk to them. We have had some excellent military retirees, and other early retirees who have done extremely well. They must enjoy going out on the streets to meet the business owners in their stores."

Business is thriving, up nearly 25% this year alone. "Coffee News is a very affordable advertising medium for small to medium sized businesses that do not have large advertising budgets. People love to read Coffee News. It is universally attractive so advertisers get great results."

All this points to a great work from home business opportunity.

According to the Coffee News website, surveys show that the Coffee News publication is read five to seven times. "It has been proven that people absorb more advertising messages before or during eating, as there is a need for mental input - food for thought - during this time period. Coffee News is designed to take full advantage of this fact."

In 2008 Coffee News purchased a large printing company in Houlton, Maine. This facility is responsible for printing over 11 million copies of Coffee News a year. Not outsourcing the printing is one of the many ways the franchisor keeps costs down, making it one of the more affordable franchises to buy into. To buy into this home based business, a franchisee needs only $8000 for their first territory. Additional territories are then discounted to $5500. Financing is also available after the purchase of the first franchise. The average publisher owns 3 franchises.

To help franchisees reach their potential, free 2 1/2 day training sessions are offered led by corporate staff and veteran publishers. Some topics that may be covered are sales, ad design, billing, collections, distribution, marketing, and startup. This program is optional to take, however, 95% of existing Coffee News publishers have attended. Additional support includes mentor programs, personal calls, free Quickbooks software with a built in Merchants services program for charge cards, conferences, newsletters, regional meetings, and online chat groups.

Advertising experience is not a necessity to be a successful Coffee News franchisee. The operations manual not only teaches how to design ads, but also how ads work, giving the franchisee a better understanding of the business as a whole. The tools provided will allow franchisees to help small businesses even in trying times, making this a home based business opportunity that can thrive during recessions.

"Why be limited to a paycheck when you can make as much as you want" offers Buckley.

There are thousands of franchises available, and Buckley is proud to point out that only 2% of them have over 1000 franchisees, a true sign that his quick growth was no fluke. Will this type of success continue? Its safe to say that as long as coffee and the morning paper continue to form a powerful partnership, we can expect to see Coffee News take advantage and thrive.

Article Source: http://www.articlesbase.com/home-business-articles/coffee-news-franchise-establishing-themselves-as-the-cream-of-the-crop-3945489.html

About the Author

Eric Stein has always had an entrepreneurial mind, and when the economic downturn hit he turned to the internet to seek an additional means of income. It was the lack of information available in one source that lead Eric to create with his business partner Home Business Bug.

Home Business Bug is an up-and-coming home business web site where individuals can find legit home based business opportunities. Read informative and resourceful work from home articles at Home Business Bug.

Home Business Bug also offers advertisement to small business owners that have a work from home or home based business opportunity. Do you have a home based business or work from home opportunity? Advertise with Home Business Bug.

How To Live Frugal In A Tough Economy

Author: Gen Wright

Living frugal in a tough economy can be the difference between barely getting by and managing to still enjoy life while changing your spending habits. When times are good, people often do not think about saving money. They feel comfortable and secure, and $2 for coffee isn't going to break the bank, never mind the fact that many coffee places run a special that if you buy a mug from them (usually for $10), all of your coffee is about 50 cents moving forward. One dollar and a half per day in savings can mean an extra $600 per year in your pocket without having to do anything differently. And that's just one example of a way to save!

When one loses his job due to cutbacks and he finds it difficult replacing that job, however, that $600 can make all the difference in the world. Likewise, scouring coupon sites for deals on everyday items that you would be buying anyway can save you a bundle and give you peace of mind. If you want to live more frugally in today's economy, then it is going to take a little extra work on your part, but the rewards are well worth it.

Start by making a list of all the essential items that you need to survive. This list could contain anything from laundry and dish detergent to specific meals that have become staples in your household. Once you have an extensive list, start checking online for deals that are being offered. Learn to not be a brand snob, and you could find yourself with a constant supply of coupons every week. If you have been victimized by the tough economy, then it is definitely worth the time and cost savings. You may even be able to put back some money for retirement based on what you have been able to save.

After you have your coupons in hand, it is important to set up a system for use. Highlight or circle the expiration dates, and make weekly folders. Consult these folders once per week and make sure that you never buy a necessity without the aid of a coupon. It takes a little bit of time to start up, but as you move further into the habit, you will likely spend no more than an hour per week-and that hour can lead to pretty big savings. Just think about it. If you make $15 per hour, and you save $100 for 1 hour of work, which is the more profitable venture? That's not to say go out and quit your job. After all, you need some way to pay. But it is to say that your overall income can be positively affected by the coupon saving practice.

Article Source: http://www.articlesbase.com/shopping-articles/how-to-live-frugal-in-a-tough-economy-4817709.html

About the Author

Kristin Cook loves daily deals and how others can benefit from them. Finding a great daily deal online can be tough, but Kristin has perfected her craft.

Maxwell House Coffee Coupons | Printable Free Coupon

Author: Loot

There is no reason to pay for something when you have an offer to get the same thing free. Coupons are the key to cut back your expenses. It seems incredible that one can save money by using these coupons but this is the fact. Coupons are the easiest and favorite way to get your desired item free, not only in groceries abut also in other items of daily use.

Print Free Grocery Coupons Now

Many people are tending to use this system, and this increasing popularity of the free coupons is forcing more retailers to take part in coupon campaigns. This offers a profound savings for the conscious consumer. Even now, you have no need to collect a mound of newspapers and pull your reliable clipping scissors…all these coupons are available online. So just a click away from this wonderful offer. You just need to register this site and coupons are available here on this site. This is very simple to avail this fabulous opportunity.

Get Your Free Grocery Coupons Here

Max house coffee coupons is a best offer in grocery items and coffee is a thing of daily use so you cant ignore to avoid the use of coffee. The brand name Max house Coffee is a popular and quite familiar brand in coffee. This would be a good option for you to get your desired coffee for an enchanted and attractive discount to avail.

It will surely be very inspiring for you to get such a discount on your desired item in grocery especially if you are willing to save something and never ever get a chance to save according to your will.

Article Source: http://www.articlesbase.com/coffee-articles/maxwell-house-coffee-coupons-printable-free-coupon-3564411.html

About the Author

Printable Grocery Coupons Here

Boresha Coffee Opportunity - How To Grow A Huge Business With Boresha

Author: Joshua Fuson

Boresha Coffee is a cooperative marketing company headquartered in Concord, California. It aims to take advantage of the $70 billion-per-year coffee industry, in which 1 billion cups of coffee are sold every DAY. While a lot of companies are looking to be unique by marketing healthy coffee, Boresha is just interested in high-quality, original Arabica coffee from Africa.

With so many people drinking coffee every day, and with the coffee industry being so huge, it seems like a perfect chance for a distributor to make a heck of a lot of money. However, as with almost all network or cooperative marketing opportunities, the vast majority of distributors will still fail.

Distributors make money in Boresha by selling their products and recruiting other people into their organization to do the same. The key to growing a huge business with Boresha, then, is making lots of sales and adding a lot of people into your business, but most people assume that this will be easy, and this is a big mistake.

No matter how good a product is, and no matter how popular it is, products NEVER sell themselves. Even the biggest and most well-known companies in the world spend millions of dollars marketing and advertizing their products. If you think that just by having a decent product you are going to be entering some get-rich-quick scheme then you are sadly mistaken.

Marketing is key to success in the industry. It's even in the name - cooperative MARKETING! If you want sell loads of coffee and add hundreds of people into your business you are going to have to learn the art and science of marketing. It is not good enough in the 21 st century just to concentrate on selling to friends and family - this business model is proven to fail time and again. You need to be generating hundreds of new leads every single week, and the only way to do this is on the internet.

By learning the tricks behind marketing your product online you will explode your business and start making more money than you ever dreamed of.

 

Article Source: http://www.articlesbase.com/home-business-articles/boresha-coffee-opportunity-how-to-grow-a-huge-business-with-boresha-4287130.html

About the Author

To find out more about internet marketing and how it can grow your business, see Boresha Success Maker

Joshua Fuson is a professional marketer, and has participated in the generation of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Josh, and to see how he uses the internet to grow his own business every single day, Click Here

Commodity Trading Courses

Author: DayTrading Templates

You will gain a new insight on commodity futures trading once you have decided to learn about trade commodities from commodity trading courses. In your commodity trading courses, you may learn about certain commodities such as grains or precious metals, or you may decide to acquire knowledge on the whole spectrum of global commodity markets. No doubt you have heard concerns about energy security and the crude oil trade on the New York Mercantile Exchange, and of how the price fluctuations can be caused by a whole range of factors. And what causes price movements in gold, silver and other precious metals and why should cocoa or coffee futures prices suddenly surge?

You can get all answers to your questions just by looking for good commodity trading courses. Finding excellent commodity trading courses will help you learn how to trade commodities and ultimately gain all the knowledge required for you to be successsful in trading. Firstly, if you are learning to trade commodities, find commodity trading courses that are currently offered. Either start your commodity education at home using study materials with an online training package or attend a top quality trading school where students cover all aspects of commodities and futures.

What are the advantages of attending a school that offers commodity trading courses? There is face to face contact with tutors and opportunities for one to one coaching. The coaches in your commodity trading courses may either have their knowledge from courses or they have perhaps traded the commodity markets and so have real live trading experience, which is a valuable asset to have in a coach. In a classroom, you can impart your ideas with other people who share your goal. Learning on location lets you watch and learn from "live" trades with your coaches, who may trade in real time as you look over their shoulder. This is valuable as it helps to explain in a live setting what you may have learnt in theory in your commodity trading courses. Such examples are valuable as they bring a real, sharp edge to your commodity trading education, and the tutors will help you as you create a personalised commodity trading plan. With the growth in trading centres, training providers now have locations globally and you may find one close to you, such as in London, Singapore, Dubai and Toronto, as well as major US centres such as Washington, Philadelphia, Chicago and New York.

There are also advantages in taking up online commodity trading courses. When your schedule is tight and your location is far from schools offering commodity trading courses, taking online courses will also help you learn about the fundamental and technical aspects of commodity trading. These online commodity trading courses will offer email contact with your tutors, as well as video tutorials, using charts, blogs and forums. You will also most likely have access to special software packages allowing you to practice trades and use different trading techniques, as well as CDs and DVDs covering the key learning points.

In commodity trading courses, you can expect to learn about the effects of supply and demand on commodity prices in fundamental analysis which takes into consideration the effects of inflation, wars and the economic cycle. Technical analysis in commodity trading courses is also important and includes understanding indicators on commodity charts, such as support and resistance, Fibonacci, moving averages, Japanese candlesticks and volumes of trade, which act as signals for when to exit and enter a trade. Commodity trading courses are likely to show you what a commodity futures contract is and how easy it is to trade electronically, how you place your futures order and set your commodity futures margin, as well as understand how hedging in commodity trading works. Other important things you can learn through commodity trading courses are: risk management, capital preservation, trading psychology and commodity trading plan. All these basic areas will be covered when you start learning to trade commodities through commodity trading courses.

Article Source: http://www.articlesbase.com/finance-articles/commodity-trading-courses-1898691.html

About the Author

Click here to read more about Commodity Online Trading.

Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition

Author: Reports

As the U.S. economy slid deeper into recession during 2009, coffee marketers and foodservice operators moved in the opposite direction, digging out of the trench of 2008 with a variety of strategies designed to capitalize on the fact that even upscale coffee is a relatively thrifty luxury that offers comfort during stressful times. Two success stories were the rebound of Starbucks on the foodservice side and the revitalization of the former P&G retail coffee portfolio by J M. Smucker. Although the era when the coffee market grew effortlessly through premiumization may have ended, such upscale trends as the shifts towards specialty coffee beverages, gourmet beans and ethical consumerism are still clearly in force. What's more, there's ample opportunity for companies to capitalize on such trends as the economy recovers—not by ignoring the tougher times or reversing strategy, but by crafting an image that's both upscale and responsive to consumers' stronger-than-ever demand for value.

Packaged Facts' Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition offers a comprehensive look at this $47.5 billion market, examining both the retail and foodservice sides of the business as well as the growing overlap of the two. On the retail side, the report analyzes coffee sold for future brewing—beans and ground, and instant—as well as RTD coffee drinks (à la Frappuccinos), as well as coffee enthusiast's new brewing method of choice: single-serve (pod) coffee. Positive upscaling trends that slowed during the weak economy will gradually regain the upper hand, the report predicts, resulting in increasing annual percentage sales gains lifting sales by 23% by 2014 to reach $58.3 billion. The report examines sales across the entire retail universe, using Information Resources, Inc. InfoScan Review data and SPINSscan data to extensively chart performance, market composition and marketer/brand performance for the mass-market and natural supermarket channels.

Comprehensive coverage is also devoted to the vast foodservice market for coffee, including the expansion of specialty drinks at such mass-market venues as McDonalds, Dunkin' Donuts and, most recently, Burger King with its planned 2010 roll-out of Starbucks' Seattle's Best. Supplementing the market tracking and forecasting of previous editions, Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition pays special attention to trends in new product development, inclusive of valuable global perspective; details competitive opportunities, including via in-depth company profiles; explores winning marketing methods including Web-based activity; and provides detailed consumer profiling using Experian Simmons data for 2009.

Table Of Contents
Chapter 1: Executive Summary
Introduction
Scope of Report: Foodservice and Retail
Report Methodology
The Market
Economic Downturn Takes a Toll
Figure 1-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent)
Dry Coffee Category Leads in Market Share
Foodservice Sales Gain in Restaurants
Supermarkets Lose Share to Cheaper Alternatives
The Economy and Its Impact
Coffee Sales Fortunes to Improve Through 2014
The Marketers
Thousands of Marketers
Marketers Employ Multiple Sales Channels
Smucker Is No. 1 Coffee Marketer
Top 10 Brands in Natural Supermarket Channel
Marketing & New Product Trends
Upscale Coffee Trends Collide with Downscale Economy
Thrifty Upscale Coffee: Can It Work Outside Foodservice?
Ideological Coffee: Organic, Natural and Fair Trade
Shade Grown Coffee
Foodservice and Retail Trend Overview
Increasing Overlap and Cross-Competition Between Foodservice and Retail
Despite Chain Restaurant Proliferation, Mom and Pops Remain Industry Paradigm
Specialty Coffee Competition Intensifies and Diversifies
Burger King to Roll Out Seattle's Best in 2010 as Part of Revamped Breakfast Program
Coffee Is Best-Selling Hot Beverage at Convenience Stores
Supermarkets Lead Retail Market for Packaged Coffee
Fair Trade Coffee Boosts Walmart's Image, Sales
Consumer Trends
More than 50% of Americans Drink Coffee Daily
Consumer Love Affair with Gourmet Coffee Wanes a Bit
Starbucks Restaurants Feel Recession Squeeze
Usage of Coffee by Type
Figure 1-2: Household Usage Rates of Coffee: By Product Type, 2009 (percent of U.S. households)
Brands Usage Rates

Chapter 2: The Products
Introduction
Scope of Report: Foodservice and Retail
Dollar Sales Based on Retail Value
Excluded Products
Product Breakouts
Product Types
Coffee Brewed and Served by the Cup
Ground Coffee
Whole Bean Coffee
Single-Serve Pods and Capsules
Instant/Freeze-Dried Coffee
Instant Cappuccino and Specialty Coffee Mixes
Liquid Coffee Concentrates
Packaged Ready-to-Drink (RTD) Coffee Beverages
IRI Categories
Additional Descriptors
Arabica vs. Robusta
Decaffeinated Coffee
Types of Roasts
Espresso: A Brewing Process as Well as a Roast
Blends vs. Varietals
Estate Coffee
Flavors
Organic Coffee and Sustainably Grown Coffee
Fair Trade Coffee
Shade Grown Coffee
Figure 2-1: Tree Canopies In Coffee Growing (levels of shade)
Global Market Overview
A Primary Commodity
South America and Central America Account for Two-Thirds of World Coffee Production
Figure 2-2: World Coffee Production: Marketing Years, 2003/2004-2009/2010 (number of bags in millions)
Europe and Asia Pacific Lead in New Coffee Product Introductions
Table 2-1: Share of Global Coffee Product Launches: By Region and Annual Total, 2005-2009 (number)
Nestlé Leads by Number of Coffee Product Introductions
Table 2-2: Top 10 International Marketers: By Number of Coffee Product Launches, 2005-2009 (number)
Instant Gratification Conquers the World
Table 2-3: Top 20 Package Tags/Marketing Claims: By Number of Global Coffee Product Launches, 2005-2008

Chapter 3: The Market
Market Size and Growth
Economic Downturn Takes a Toll
Table 3-1: Total U.S. Sales of Coffee, 2005-2009 (in millions of dollars)
Foodservice Sales Top $41 Billion
Table 3-2: U.S. Sales of Coffee Through Foodservice Channels, 2005-2009 (in millions of dollars)
Retail Sales of Coffee Hit $6 Billion
Table 3-3: U.S. Sales of Coffee Through Retail Channels, 2005-2009 (in millions of dollars)
Foodservice and Retail Shares Remain Stable
Figure 3-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent)
Retail Market Composition
Dry Coffee Category Leads in Market Share
Table 3-4: IRI-Tracked Sales and Share of Coffee by Category, 2009 (in millions of dollars)
Ground Coffee Segment Dominates Dry Coffee Category
Table 3-5a: IRI-Tracked Sales of Dry Coffee Category: Dollar Sales, Change and Category Share by Segment, 2009 (in million of dollars)
Table 3-5b: IRI-Tracked Unit and Volume Sales of Dry Coffee: By Segment, 2009 vs. Year Ago (in millions)
Relative Fortunes of Coffee Segments Remain Constant Despite Recession
Overarching Dry Coffee Trend Is—Back to the Future
Table 3-6: IRI-Tracked Sales of Dry Coffee by Segment: Basic vs. Processed, 2008-2009 (in millions of dollars)
Decaf Coffee Continues to Slide
Table 3-7: IRI-Tracked Dollar Sales of Decaffeinated Coffee: By Segment, 2009 (in millions of dollars)
Instant Coffee Sales Go Slowly
Table 3-8: IRI-Tracked Dollar Sales of Instant Coffee: By Segment, 2009 (in millions of dollars)
RTD Coffee Dominates Liquid Coffee Category
Table 3-9a: IRI-Tracked Dollar Sales of Liquid Coffee: By Segment, 2009 (in millions of dollars)
Table 3-9b: IRI-Tracked Unit and Volume Sales of Liquid Coffee Category: By Segment, 2009 vs. Year Ago (in millions)
Bolthouse Farms Reigns in RFG RTD Coffee Drink Segment
Table 3-10: IRI-Tracked Dollar Sales of Refrigerated RTD Coffee, 2009 (in millions of dollars)
Cool Brew Lifts Refrigerated Coffee Concentrate Segment
Sales by Channel
Foodservice Sales Gain in Restaurants
Table 3-11: Share of U.S. Foodservice Dollar Sales of Coffee: By Venue, 2008-2009 (percent)
Supermarkets Lose Share to Cheaper Alternatives
Table 3-12: Share of U.S. Retail Dollar Sales of Coffee: By Channel, 2008-2009 (percent)
Seasonality and Regionality
Retail Sales Highly Seasonal
HealthSaver Caffeinated Cities Survey Details Trends by Region
Table 3-13a: U.S. Cities with Highest Levels of Coffee Consumption: Regular Coffee & Specialty Coffee Drinks, 2007 vs. 2008
Table 3-13b: U.S. Cities with Lowest Levels of Coffee Consumption: Regular Coffee & Specialty Coffee Drinks, 2007 vs. 2008
Table 3-13c: "Most Caffeinated U.S. Cities": 2007 vs. 2008
Table 3-13d: "Least Caffeinated U.S. Cities": 2007 vs. 2008
Table 3-13e: U.S. Cities Most Likely to Say Caffeine Is Good for You: 2007 vs. 2008
Table 3-13f: U.S. Cities Most Likely to Say Caffeine Is Bad for You: 2007 vs. 2008
Northwest Coffee Culture Hides Specialty Coffee's East Coast Roots
Market Outlook
The Economy and Its Impact
A Shift to Gourmet/Specialty Coffee
More Than Half of Americans Drink Coffee Daily
Competition from a Broad Spectrum of Beverages
Table 3-14: IRI-Tracked Sales and Share of Major Beverage Categories, 2009 vs. Year Ago (in millions of dollars)
RTD Tea Beats Out RTD Coffee on Price
Table 3-15: IRI-Tracked Dollar Sales of RTD Coffee vs. RTD Tea, 2009 vs. Year Ago (in millions of dollars)
New Spins on Caffeine
New Research Supports Coffee's Health Halo
Single-Serve Systems Are Here to Stay
Coffee Pricing Is Volatile
Raw Coffee Prices Shrink in 2009
Table 3-16: Composite Green Coffee Prices, 2005-2008 (in cents per pound)
Looking Ahead: Projected Market Growth
Economy Slowly Improving
Focus on Environmental and Social Responsibility Will Endure
Coffee as the New Health Food
Hispanic Coffee Sales to Grow
Table 3-17: Projected Hispanic Population as Percent of Total U.S. Population: 2000, 2007, 2010 and 2015
Coffee Sales Fortunes to Improve Through 2014
Table 3-18: Projected Total U.S. Sales of Coffee, 2009-2014 (in millions of dollars)
Foodservice Sales to Near $52 Billion
Table 3-19: Projected U.S. Sales of Coffee Through Foodservice Channels, 2009-2014 (in millions of dollars)
Steady Growth in Retail Sales
Table 3-20: Projected U.S. Sales of Coffee Through Retail Channels, 2009-2014 (in millions of dollars)

Chapter 4: The Marketers
Competitive Overview
A Complex Marketing Structure
Thousands of Marketers
Marketers Employ Multiple Sales Channels
Major Coffee Marketers
Foodservice Cross-Over
Specialty Coffee Marketers
Hispanic-Style Coffee Marketers
Joint Ventures Provide Synergies
The North American Coffee Partnership
Coca-Cola, Godiva, Caribou and More
Competitive Positioning
Marketer and Brand Shares
Methodology
Smucker Is No. 1 Coffee Marketer
Table 4-1: Top 10 Coffee Marketers by IRI-Tracked Sales and Market Share, 2009 (in millions of dollars)
Smucker and Kraft Dominate Mammoth Ground Coffee Segment
No Other Marketers Claim Double-Digit Share
Smaller Marketers Make Impressive Gains
Smucker Leads Ground Decaf Segment
Nestlé Tops $420 Million Instant Coffee Segment
Kraft and Smucker Lead Instant Decaf Segment
Eight O'Clock Moves Up in Whole Beans Segment
North American Coffee Partnership Owns RTD Coffee Segment
Wm. Bolthouse Reigns in Refrigerated RTD Segment
Cool Brew Dominates Tiny Refrigerated Coffee Concentrate Segment
Top 10 Brands in Natural Supermarket Channel
Table 4-2: Leading Ground Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-3: Leading Ground Decaffeinated Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-4: Leading Instant Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-5: Leading Instant Decaf Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-6: Leading Whole Beans Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-7: Leading Shelf-Stable RTD Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-8: Leading Refrigerated RTD Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-9: Leading Refrigerated Coffee Concentrate Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in dollars)
Table 4-10: Top 10 Brands of Ground Coffee in Natural Supermarket Channel: Market Share and Dollar Sales, 52 Weeks Ending January 23, 2010 vs. Year Ago (in millions of dollars)

Chapter 5: Marketing & New Product Trends
Upscale Coffee Trends Collide with Downscale Economy
Figure 5-1: Number of Coffee Beverage Introductions, 2005-2009
Figure 5-2: U.S. Gross Domestic Product, 2005-2009 (in dollars)
Table 5-1: Number of Coffee Beverage Introductions by Package Tags/Claims, 2005-2009
Will Economic Turnaround Trigger New Product Turnaround?
Table 5-2: Number of Coffee Beverage Introductions, 2008 vs. 2009
Thrifty Upscale Coffee: Can It Work Outside Foodservice?
Ideological Coffee: Organic, Natural and Fair Trade
Whole Foods vs. Its Customers: Nobody Wins
Certification Labeling: Baffling for Consumers and Marketers Alike
Starbucks C.A.F.E.: Not Where You Go for a Cup of Joe
Figure 5-3: C.A.F.E Scorecard Excerpt
Ethical Direct Trade
UTZ Certified Good Inside: Is It Good Enough for True Believers?
Shade Grown Coffee
Three Strikes and You're In—Triple Certification
Table 5-3: Caffe Ibis Coffee—Triple Certification Labels
"Green" Labels, Labels, Everywhere
Table 5-4: Organic, Shade Grown (aka Bird Friendly), and Fair Trade Labels
Products Launches May Include Myriad Products
Green Mountain Coffee Entries Includes Donut House Collection
The Four Runners Up
2009 Whole Bean and Ground Coffee Intros Exhibit Variety and Growing Sophistication
Single-Origin Coffees
Limited Editions
New Bottled Drinks Pose Question: Is Coffee the New Chocolate?
Coffee-Energy Drink Connection Continues in 2009
Java Has Been a Monster
Coca-Cola Goes Full Throttle into Hybrid Coffee/Energy Drinks
7-Eleven's Fusion Energy Coffee Launches Foodservice Trend
Table 5-5: Coffee Beverages Introduced in 2009

Chapter 6: Foodservice and Retail Trend Overview
Introduction
Increasing Overlap and Cross-Competition Between Foodservice and Retail
Foodservice Overview
Foodservice Venues
Foodservice Distribution Methods
Away from Home Food Spending Remains Static
Full-Service Restaurant Share of Sales Surges
Table 6-1: Average U.S. Household Expenditures on Food, 2004-2008 (in millions of dollars)
Table 6-2a: Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (in millions of dollars)
Table 6-2b: Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (in millions of dollars)
Table 6-3a: Share of Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (percent)
Table 6-3b: Share of Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (percent)
Restaurant Industry Trade Group Projects Growth in 2010
Table 6-4: Restaurant Industry Sales: 2008-2010 (in billions of dollars)
Despite Chain Restaurant Proliferation, Mom and Pops Remain Industry Paradigm
Organic Coffee "Hot" in 2010 Restaurant Survey
Specialty Coffee Competition Intensifies and Diversifies
Burger King to Roll Out Seattle's Best in 2010 as Part of Revamped Breakfast Program
Different Demographics?
Coffeehouses, Kiosks and Coffee Carts
Company Snapshot: Tim Hortons
Drive-Thrus: Competitive Advantage or Retrograde Concept?
The Gasoline Factor
Coffee Is Best-Selling Hot Beverage at Convenience Stores
Coffee Tops C-Store Shopper Lists
7-Eleven Achieves Franchise-Only Status in U.S. While Playing Up Coffee
"Looking Good In Any Cup Size" Ad Campaign Introduces New Iced Coffee Line
New Coffee Is Old News at 7-Eleven
7-Eleven Announces NYC Expansion Plans
Sheetz Specialty Coffee Drinks Include Lattes, Cappuccinos and Mochas
ExxonMobil Combines Upscale Coffee Image with Relaxed Approach
Hess/Dunkin' Donuts Rollout Continues
Walgreen Tests Café W
Licensed Cafés and Kiosks
Books Go Better with Cafés
Mountain Mudd Franchises Spread from Billings to Lebanon
Less Workers = Less Office Coffee Service
Vending Machines Lagging in U.S., Picking Up in Britain
The Starbucks Vending Machine Experience
For Hotels, It's "Goodbye Freeze-Dried, Hello Espresso"
Airlines Flying High with Coffee Grounds
Retail Trend Overview
Retail Distribution Methods
Types of Retail Outlets
Supermarkets Lead Retail Market for Packaged Coffee
Mass Merchandisers, Supercenters & Warehouse Clubs
Walmart a Top Coffee Seller
Fair Trade Coffee Boosts Walmart's Image, Sales
Contest for National Warehouse Club Supremacy
Gourmet/Specialty Food Stores
Light Roast Coffee
Medium Roast Coffee
Dark Roast Coffee
Specialty Coffee Stores
Company Snapshot: The Coffee Bean & Tea Leaf
Health and Natural Food Stores
Top Coffee Brands in Natural/Specialty Arena
Table 6-5: Top UNFI Brands in Natural/Specialty Channels: by Share and Number of SKUs, 2008 vs.2009 (percent and number)
Internet, Mail Order, and Subscriptions

Chapter 7: Competitor Profiles
Competitor Profile: Caribou Coffee Co., Inc.
Company Overview
Rebuilding and Rebranding Post Recession
Commercial Expansion Shows Results
Caribou Coffeehouses' Rustic Design Reinforces Brand Identity
We're #2, We Try Harder
Reinventing the Hot Chocolate Wheel
Reaching Out to Consumers on a Number of Fronts
Competitor Profile: Dunkin' Brands, Inc
Company Overview
"We Are Mainstream America"
"You Kin' Do It" Campaign Cheers on "Everyday People"
Dunkin' Pushes Forward with Expansion Plans
Various Types of New Outlets Targeted
Franchisees Unhappy with Increased Retail Competition
Competitor Profile: Green Mountain Coffee Roasters, Inc
Company Overview
Specialty Coffee Unit Growing Rapidly
Keurig Unit Growing Even More Rapidly
Green Mountain's CAGR Has Risen to 53% Since Keurig Acquisition
Green Mountain Acquires Tulley's for $40.3 Million
Green Mountain Acquires Timothy and Revises Projections Up Once More
Balanced, Multichannel Distribution
How Keurig Grows Sales
Social Responsibility: Putting Your Money Where Your Mouth Is
Company Continues Ethical/Fair Trade Marketing
Competitor Profile: Kraft Foods, Inc
Company Overview
Table 7-1: Kraft, Inc. Net Revenues: By Region and Category, 2008 (in billions of dollars)
Kraft Acquires Cadbury
The Maxwell House Roller Coaster
Lawsuit with P&G Settled
Brewing Some Good Marketing
Yuban Is Revitalized
Sanka Suffers from Image Problem
General Foods International Coffee Mixes Losing Their Luster
Starbucks Agreement Has Had Long-Term Benefits
Gevalia Kaffe Gets New U.S. Push
Kraft's Tassimo Home Brewing System Succeeds in Europe But Stumbles in the U.S.
Kraft Switches to Bosch
Kraft Settles Lawsuit with Keurig
Tassimo Looking to Bring Its European Mojo to the U.S
Advertising "Webisodes" Fall Flat
Tassimo Has Potential
Competitor Profile: McDonald's Corp.
Company Overview
McCafé: An Idea Whose Time Has Come
Concept Traces Back to Premium Roast Coffee Upgrade
Adding Coffee Bars
Advertising Approaches: Special, But Unsnobby
McCafés a Global Success Story
McDonald's Japan Shoots for No. 1 in Espresso Drinks
Competitor Profile: Massimo Zanetti Beverage USA, Inc.
Company Overview
The Third Largest Roaster in the U.S
Chock Full O'Nuts: "A Heavenly Coffee"—Literally
Hills Bros. Popular with Heavy Coffee Drinkers
MJB Premium Coffee in the Pacific Northwest
Chase & Sanborn Offers Affordable Price
Cafés and Foodservice
Competitor Profile: Nestlé USA, Inc.
Company Overview
Nestlé's U.S. Operations: Vast and Varied
Joint Ventures with Jamba Juice & Coke
Nestlé Leads Instant Coffee Market
Nespresso's Speedy Nespresso Brings Delayed Financial Gratification
Worldwide Nespresso Gains 28% in Third Quarter of 2009
Nescafé Rolls Out Dolce Gusto
Competitor Profile: Peet's Coffee & Tea, Inc.
Company Overview
Sales Grow Despite Recession
Two Business Segments: Retail Stores and Specialty Sales
Peet's Pulls in Sails Against Headwind of Economy
Peet's Mantra: "It's All About the Coffee"
Peet's Retail Stores Are Marching Eastward
Peet's 10 Commandments
Now a National Brand in Grocery Channels
Partnership with Vistar Should Increase Office Sales
Two Types of Foodservice Accounts
Bidding War for Diedrich
Competitor Profile: Sara Lee Corp.
Company Overview
Sales Results
Sara Lee Sheds U.S. Retail Coffee and DSD Foodservice Coffee Businesses
DSD Sale Does Not Mean Capitulation in Foodservice Competition
Despite Divestitures, Sara Lee Still Brewing Up a Storm
Senseo a Global Single-Serve Brand
U.S. Customers Wait for Senseo to Return
Competitor Profile: The J.M. Smucker Co.
Company Overview
Smucker Acquires Coffee Brands from P&G
A Focus on Breakfast and Tradition
A Family Business with a Thirst for No. 1 Brands
Folgers Coffee Sales Perk Up Under Smucker
Pricing Key to Success
Competitor Profile: Starbucks Corp
Starbucks to World: "Accounts of My Demise Are Somewhat Exaggerated"
Table 7-2: Starbucks Results of Operations for Fiscal Years 2005-2009 (in millions of dollars)
Return of Prodigal CEO Reignites Company
Past Is Prologue as Starbucks Reevaluates and Regroups
Schultz Shutters Hundreds of Stores
Starbucks Takes Time Out to Retrain Baristas
The Vast Worldwide Starbucks Coffeehouse Phenomenon
Starbucks "Individualizes" New Outlets
Starbucks Testing 31-Oz. Trenta Iced Drinks
Other Strategic Initiatives
Fresh Appeal
New Machines
Pike Place Roast
Clover Upscale Brewed
Customer Loyalty Program
My Starbucks Idea Webpage
Table 7-3: "My Starbucks Ideas" by Type and Number as of December 8, 2009
Prior to Recession, Starbucks Expanded Drive-Thrus
Starbucks and Ad Agency Part Ways
Starbucks iPhone Apps
Despite Store Cutbacks, Starbucks Retains Brand Portfolio
Seattle's Best Coffee & Torrefazione Italia
Seattle's Best Goes Franchise Route
Foodservice Operations Suffer Setback During Inhospitable Times
Burger King to Roll Out Seattle's Best Nationally
Profitable Partnerships in Consumer Packaged Goods
Kraft Markets Starbucks' Ground and Whole Bean Coffee
The North American Coffee Partnership
Via Rollout Ongoing
Transformation Agenda Fuels Energy Drinks
Nutritional Health & Wellness to Promote Corporate Health & Wellness
Social Responsibility as Practice and Marketing Tool
Employees vs. Starbucks: You Win Some, You Lose Some
Tazo Tea & Ethos Water
Table 7-4: Tazo Tea—List of Hot Tea Products as of December 2009
Ethos Water: PR Plus or Ethical Dilemma?
Other Partnerships, Other Products

Chapter 8: The Consumer
More than 50% of Americans Drink Coffee Daily
77% of Adults Drink Coffee Each Year
Consumer Love Affair with Gourmet Coffee Wanes a Bit
Consumption Among 18- to 24-Year-Olds Rebounds Slightly
Coffee Drinkers Know Home Isn't Just Where the Heart Is
Brewing Method of Choice
Figure 8-1: How Consumers Get Their Morning Java Jolt, 2010 (percent)
Consumer Use and Demographics
The Simmons Survey System
Starbucks Restaurants Feel Recession Squeeze
Table 8-1a: Usage Rates for Starbucks Restaurants and Starbucks Packaged Coffee Products, 2006-2009 (percent of U.S. adults)
Table 8-1b: Adult Consumer Base for Starbucks Restaurants and Starbucks Packaged Coffee Products, 2006-2009 (number of U.S. adults in millions)
Table 8-2a: Fast-Food Breakfast Consumers: Usage Rates Overall and for McDonald's, Starbucks and Dunkin' Donuts, 2005-2009 (percent of U.S. adults)
Table 8-2b: Fast-Food Breakfast Consumers: Consumer Base Overall and for McDonald's, Starbucks and Dunkin' Donuts, 2005-2009 (number of U.S. adults in millions)
Usage of Coffee by Type
Figure 8-2: Household Usage Rates of Coffee: By Product Type, 2009 (percent of U.S. households)
Espresso/Cappuccino Has Youthful Demographic
Table 8-3a: Usage of Espresso/Cappuccino: By Household Age Group, 2009 (number in thousands, percent and index)
Table 8-3b: Usage of Ground/Whole Bean Coffee: By Household Age Group, 2009 (number in thousands, percent and index)
Types of Coffee Used Most
Figure 8-3: Coffee Usage Rates: By Product Type Most Often Used Per Household, 2009 (percent of U.S. Households)
Five-Year Trend by Types of Coffee Used
Table 8-4: Trended Number of Coffee Users: By Product Type Used Most Often, 2005-2009 (percent of U.S. households)
Demographic Indicators by Product Type
Regular
Ground Decaf
RTD Coffee Drinks
Instant Decaffeinated
Instant Specialty Flavored Coffee Mix
Whole Bean Coffee
Espresso/Cappuccino
Psychographics Reveal Unlikely Connection Between Flavored Mix & Whole Bean
Brands Usage Rates
Demographic Trends: Ground and Whole Bean Coffee Brands
Café Bustelo
Chock Full O'Nuts
Eight O'Clock
Folgers
Hills Brothers
Maxwell House
Yuban
Demographic Trends: Selected Espresso/Cappuccino Brands
Demographic Trends: Instant Coffee Brands
Demographic Trends: Instant Specialty Coffee Mix Brands
Demographic Trends: RTD Coffee Brands
Table 8-5: Top Demographic Indicators for Selected Types of Coffee 2009 (index of U.S. households)
Table 8-6a: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-6b: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-6c: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-7: Coffee Brands Used Most Often by Percentage of U.S Households, 2009 (percent of U.S. households)
Table 8-8: Top 10 Demographic Indicators for Selected Ground/Whole Bean Coffee Brands, 2009 (index of U.S. households)
Table 8-9: Top Demographic Indicators for Selected Espresso/Cappuccino Brands, 2009 (index of U.S. households)
Table 8-10: Top Demographic Indicators for Selected Instant Coffee Brands, 2009 (index of U.S. households)
Table 8-11: Top Demographic Indicators for Selected Instant Specialty Coffee Mix Brands, 2009 (index of U.S. households)
Table 8-12: Top 10 Demographic Indicators for Selected Ready-To-Drink (RTD) Coffee Brands, 2009 (index of U.S. households)

Appendix: Addresses of Selected Industry Associations, Marketers and Coffeehouse Chains

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